Predictive analytics

Predictive analytics is primarily a marketing tool that allows you to define audiences with a given behavior very accurate. Thus, the analysis can form the basis for highly targeted campaign activity.


Predictive Analytics is so widely used that there is now a  book available in the “For Dummies series”. It is called Predictive Analytics For Dummies”, and is a great place to start. It is written by Anasse Bari.

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