Text Mining

Text mining means linguistic analysis of text. Admittedly, it may not seem that interesting, but this technology is a core element in much of the value you can create with AI.

Text mining is a cornerstone in the setup that will help you communicate with your customer in radical new ways because you will use the technology to understand the meaning of text.

Linguistic analysis of text

Text mining means linguistic analysis of text. Admittedly, it may not seem that interesting, but this technology is a core element in much of the value you can create with AI.

Text mining is a cornerstone in the setup that will help you communicate with your customer in radical new ways because you will use the technology to understand the meaning of text.

 

A core AI infrastructure component

Look at it this way: Whenever someone is communicating a message to a person, the message consists of the actual words that are spoken (or written), and some kind of meaning.

Take this example “Let’s go to McDonald’s”. This sentence does not mean that the person literally wants to walk to McDonald’s. It means that the person would like to visit a McDonald’s restaurant. As humans, we know this.

So, if you need a system to be able to interact with humans, then you would need to make this system decode the actual meaning of a text in the same way that a human would.

This is what you use text mining to do for you. So, it is used as an “infrastructure” component in set-ups where humans interact with a knowledge system so that the system can detect the meaning of text.

Thus, text mining should be seen as a kind of central AI infrastructure component that can help decode the spoken language and text. It then allows other AI algorithms to work with the content and provides qualified feedback on the intentions of the meaning of the texts being analyzed.

 

Used in chatbots

This technology is a key element of Chatbots, and as you saw in our example from Canecto, it can also be used in products and services.

 

Notes and references

In our view, the best book on Text Mining is by Charu C. Aggarwal. It is written for developers and is called “Machine Learning for Text.”